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Niche: Rainbow Roses

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Are you a florist? Do you need a product to differentiate you from all of the other flower shops in your community? Have you heard about rainbow roses?

Rainbow roses, the brainchild of Dutch flower shop owner Peter Van de Werken, are colorful roses that are made by injecting die into the stem of the roses while they are still growing. This results in the color being drawn up and absorbed by the petals of the flower.

Video after the jump.