Welcome to Super Debut!
There is no other field of human activity—including entertainment, sports, high fashion, or politics—which is so riddled by fads as business. Every day there is a newspaper headline, every week there is a magazine story, and perhaps with the Internet we will soon be saying every hour there is yet another “guru” that touts a new hero of business or a new method of solving problems which date back not merely ten years but far longer. At the least, the study of business history can prompt an executive to ask of each new “solution” to problems that can never be solved but only managed: How really lasting is this approach, this idea, this company?
The result is the SleepTracker, a watch-like monitor and alarm that users wear on their wrists to record their sleep patterns and awaken them at an optimal time within the window they have chosen. The alarm goes off when the lightest sleep stage is reached during that window, reducing early morning grogginess. The monitor also records sleep stages throughout the night, converting it into data that can be analyzed over time with tracking software.
Loree, 39, has sold more than 250,000 units in 35 countries but still runs his $3 million Innovative Sleep Solutions as a one-person business from his Atlanta home.
The marketing company spent two years researching potential methods for creating a piece of fruit that mimicked the box shape of Camp’s juice cartons and eventually developed a mold that could be fitted around a piece of fruit as it began to ripen on its tree. Over 1,000 lemons, guavas, passion fruit, papayas, apples and oranges were grown into the molds, which resulted in cuboid produce embossed with the Camp logo and even a straw on the back. These were then placed into the fruit sections of supermarkets among the more naturally-shaped versions to draw attention to the brand’s use of fresh fruit in its drinks.
Spring is almost over and summer is approaching fast. If it is already warm enough where you are, you’ve probably hit the beach already. If not, Shelly Ehler hopes you’ll take her unique towel along before you go.
Shelly has taken a normal bath/beach towel and cut out head space. Instead of wrapping yourself up, her towel is worn poncho style, reports The Orange County Register.
The poncho-like towel allows users to change underneath them without showing anything. Ehler calls the Show No a 3-in-1 towel: lay it flat as a beach towel, throw it on and change underneath it, or wear it as a poncho for protection from the sun and to keep warm.
So far, Ehler, a substitute teacher in the Capistrano Unified School District and a mom of two, has been making batches of the towels at home.
That’s about to change, however, as a sudden burst of success also has led her product to be showcased NBC’s “Today” show. Kathie Lee Gifford and Hoda Kotb are scheduled to feature Show No on Friday during NBC style editor Bobbie Thomas’ segment on new items in the fashion world, according to NBC.
Ehler said she is looking for a manufacturer to handle the increased demand for the towel, which comes in eight colors and 17 styles. The sales jump has been inspiring, she said.
“My husband and I have struggled the last few years being small business owners during a recession,” she said. “It has been quite a journey that has taken us both from denial to anger to despair to fear and then, thankfully, to joy and now peace.”
Image from Show No
Robert Thomas dropped out of Stanford and was waiting to be discharged from the Marine Corps when he had the idea to hitchhike to Ohio. He needed to create a sign to display to passing cars where he was headed. It occurred to him that a dry-erase board would be great, but it would be too cumbersome to be convenient. He discovered that taping index cards together with packing tape served as a dry-erase board that he could fold up and put into his pocket. In his new office job, Thomas used his portable Noteboard and it turned enough heads to make him borrow a couple grand from his parents to try to make 1,000 Noteboards and sell them over the next year. “I tossed together a little website, put a link on Reddit, and watched in amazement as all thousand Noteboards sold in one week,” says Thomas. Now, he adds, he’s working full-time on Noteboards and other gadgets “that are too simple to NOT exist.”
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